Are you looking for the best beginner’s guide to Content writing? Then look no further. We have covered everything for you.
Content writing plays a major role in digital marketing, blogs, and websites in this digital world. James Allen said, “If we face the truth, we know that content marketing is about making money”. Content writing is a process of creating and writing content for online purposes such as blog posts, articles, and social media posts. Content writing plays a major role in digital marketing. Over 70-80% marketing are actively using content writing for marketing. This blog helps the reader to understand the basics of content writing.
Keyword
Keyword is a main component of content writing. Any word that is searched on the internet is a keyword. The keywords are those central words that start the process of search engines, websites, blogs etc.
Types of keywords,
1. Short tail keywords:
- Short tail keywords are with only one word or one phrase, such as digital marketing, or content writing.
- These are used for specific search purposes.
- The intention is to discover of desired word or phrase.
- Short-tail keywords are very competitive.
2. Long tail keywords:
- These are with more than one word or one phrase.
E.g.: Basics of content writing. - The intention is to get specific information.
- These are less competitive.
3. LSI Keywords (Latent Semantic Identity) :
Any keywords related to the primary keyword.
For example, if the primary keyword is clothing, the. LSI keywords are fashion, ethnic, suits, kids wear and so on.
10 steps to write a the perfect blog post
1. Defining your Niche
Decide on content or the topic you want to write a blog about is the most important step in Content writing. Multiple niches can be used if they are related to each other.
2. Come up with keywords
The right keyword plays a major role in writing a blog. Keywords can be found easily in Google, keyword planner etc.
3. Decide the tone of your blog
One should the style of the blog and the narrative of the blog. The narrative of the blog can be first, second or third person. The first person can be I or me. The second person can be you and the third person can be he, she or referring to a specific person.
4. Framing your title
To frame a good blog title, the following formula can be used,
Magical words + Keywords + Powerful/Emotional words
Magical words:- Magical words can be why, How to, Listicles, tips, best practices, round-ups, reviews, interviews, what is, where, top, ultimate guide.
E.g.: Why content marketing is considered valuable for business?
Keywords: niches are keywords.
Emotional/powerful words: Emotional words such as advice, affordable, direct interesting, informative, dollar, easy, edge, punish etc.
5. Create an outline
The outline consists of an introduction, a body, and a conclusion.
Introduction: sets the stage for what you plan to address through your collection of curated content.
A Body: Explain every bullet, list item, step and example in a logical order each with an explanation.
Conclusion: Wrap up the post with a brief statement that is reflective of what your readers just learned.
6. Writing an introduction
The introduction should have an explanation for a keyword, title, problem and what to expect from the blog. The introduction can have quotes, statements and transitions.
7. Body
In the body, a header or bold text can be used to make the headings stand out. Relevant images/gifts/other multimedia can be used. One should be consistent with information.
8. Conclusion
Summarize the content and ask the reader what he has learned and how it benefitted them. Encourage the reader to ask a question leave a comment or react.
9. Call to action
Mention what readers should do after reading the blog, like follow my social media, subscribe to my account, and share the content. Asking for reviews from readers makes blog more
10. Formatting
Check the blog for paragraph breaks, proof reading, and spelling mistakes.
Paragraph breaks: Proper paragraph breaks should be given to enhance readability. It makes the content look better.
Images:
Adding images makes the reader more interesting. Never copy images directly from Google. If copied give credit to them. If the right credits are not given, it will affect SEO(Search engine optimization).
Bullet points & Numberings:
Adding bullet points & numberings engages the reader automatically to the bullet point contents. To convey a very important message, bullet points or numberings are the best way.
If you are a small business owner or good at writing who wants to know about content writing this blog may help you with basic concepts. One can write a content and check their grammar using Grammarly tool. As they say “Content is the king”, let’s make the best use of content writing in this digital world.
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This article is contributed by Parash Digitech team.